Well, that worked better than I had even hoped! On Tuesday I swore to update the web page every day, and failed to do it even once! The second I made updating the website a task I had to do, I completely failed to do it. Victory! Victory in Failure! That’s the company motto. I think we’ve all learned a little something about ourselves here today. And thanks, everyone, for all the email letting me know that my failure was complete.
We are very fortunate here at Double Fine in that we receive hundreds of emails daily, from all over the world. We get letters from old people, from young people, rich and poor alike. And you know, I’ll tell you one of my little, secret pleasures. When I need to take a break from work, here is a little routine I’ve developed for after hours, during lunch, or just whenever: I’ll get a cup of coffee, put on some music, slip into my worn old cardigan, open up that mail box, and just start deleting emails at random, without even reading them! I’ll I can be in the worst mood, and still somehow, that gives me a little smile.
Sometimes I try to imagine what the unread messages are saying. Mostly I imagine they are people asking me where I buy my clothes, where I get my hair done, do I want a backrub, stuff like that. But some people, I imagine, say things like, “Why do you only post news about mouse poo and coffee? Where is all the game news? What about the excellent game Psychonauts?!?”
And to that imaginary mailer, I say, “Shut up. Man, I’m glad I deleted you. I think I’m going to drag your mail out of the trash, into my inbox, just so I can delete you TWICE!”
Here’s the thing: Double Fine isn’t just about Psychonauts, you know. It’s not even just about video games. We have several other product lines that you might like to hear about. For example:
One of the many products Double Fine produces is catch phrases. Catch phrases that sweep the nation and captivate the tongues of people who can’t think of what to say for themselves. Like, “Don’t go there!” and “Talk to the hand!” The problem with most catch phrases is that the people who create them don’t take care of them. They just toss them out into the air, and callously walk away, leaving their phrases, their children, to fall unloved into the public domain. Where’s the business plan?
Double Fine thinks it’s time that companies take catch phrases seriously. We intend to produce high-quality catch phrases for a broad market, on time and under budget, and release them through well-established distribution channels. Most importantly, we will maintain the intellectual property rights to the phrases so that once they are in common parlance, we will then sue everybody. Genius? Yes.
So here is the first phrase. I have been beta testing it for about a year, and it’s been going very well. Get a pen, as you will want to write this down:
“You have the insanity… of a manatee.”
entire catchphrase (c)2002 Double Fine Productions
The proper usage of this phrase is at home or in the office, when someone says something that is flabbergasting in its strangeness, you just turn to them with your jaw dropped, and then say, “You have the insanity of a manatee.” If you do it just right, you’ll notice it rhymes. The ellipse (...) is optional. Use it if you need a dramatic pause. And you can shake your head a little bit when you say “manatee.”
Eavesdrop on some conversations today, and you might notice that the phrase has already caught on among the nations “opinion-setters.” Don’t get left behind! Catch “manatee fever” today!
Now, onto the real news about the game:
Oh, wait. My phone’s ringing. I’ll do the real news tomorrow!